Fender guitars in the 2010s

Through the 2010s, Fender Japan, Ltd. (joint venture of Fender, Kanda Shokai, Yamano Gakki and FujiGen) and Fender Musical Instruments Corporation controlled the Fender name, and 2 plants built it: Fender Corona and Fender Ensenada (Calle Huerta, Baja California).^{[1, 2, 3, 4, 5, 6, 7, 8, 9]}

8 eras touch the 2010s across 4 lines. The version changed in 2015. A guitar from either side of those years can be a different Fender.

Year by year

Year	Controlled by	Built at	Changed
2010	Fender Japan, Ltd. (joint venture of Fender, Kanda Shokai, Yamano Gakki and FujiGen)	Fender Corona, Fender Ensenada (Calle Huerta, Baja California)^{[1, 2, 3, 4, 5, 9, 6, 7, 8]}
2011	Fender Japan, Ltd. (joint venture of Fender, Kanda Shokai, Yamano Gakki and FujiGen)	Fender Corona, Fender Ensenada (Calle Huerta, Baja California)^{[1, 2, 3, 4, 5, 9, 6, 7, 8]}
2012	Fender Japan, Ltd. (joint venture of Fender, Kanda Shokai, Yamano Gakki and FujiGen)	Fender Corona, Fender Ensenada (Calle Huerta, Baja California)^{[1, 2, 3, 4, 5, 9, 6, 7, 8]}
2013	Fender Japan, Ltd. (joint venture of Fender, Kanda Shokai, Yamano Gakki and FujiGen)	Fender Corona, Fender Ensenada (Calle Huerta, Baja California)^{[1, 2, 3, 4, 5, 9, 6, 7, 8]}
2014	Fender Japan, Ltd. (joint venture of Fender, Kanda Shokai, Yamano Gakki and FujiGen)	Fender Corona, Fender Ensenada (Calle Huerta, Baja California)^{[1, 2, 3, 4, 5, 9, 6, 7, 8]}
2015	Fender Musical Instruments Corporation	Fender Corona, Fender Ensenada (Calle Huerta, Baja California)^{[1, 2, 3, 6, 7, 9, 8]}	yes
2016	Fender Musical Instruments Corporation	Fender Corona, Fender Ensenada (Calle Huerta, Baja California)^{[1, 2, 3, 6, 7, 9, 8]}
2017	Fender Musical Instruments Corporation	Fender Corona, Fender Ensenada (Calle Huerta, Baja California)^{[1, 2, 3, 6, 7, 9, 8]}
2018	Fender Musical Instruments Corporation	Fender Corona, Fender Ensenada (Calle Huerta, Baja California)^{[1, 2, 3, 6, 7, 9, 8]}
2019	Fender Musical Instruments Corporation	Fender Corona, Fender Ensenada (Calle Huerta, Baja California)^{[1, 2, 3, 6, 7, 9, 8]}

Eras in the 2010s

Line	Years	Controlled by	Built at	Grade
Fender Custom Shop	1987–2015	Fender Japan, Ltd. (joint venture of Fender, Kanda Shokai, Yamano Gakki and FujiGen)	Fender Corona	unverified^{[1, 2, 3, 4, 5, 6, 7]}
Fender Custom Shop	2015–now	Fender Musical Instruments Corporation	Fender Corona	unverified^{[1, 2, 3, 6, 7]}
Fender Japan (MIJ / CIJ)	1996–2015	Fender Japan, Ltd. (joint venture of Fender, Kanda Shokai, Yamano Gakki and FujiGen)	No plant on record	unverified^{[1, 2, 3, 4, 5]}
Fender Japan (MIJ / CIJ)	2015–now	Fender Musical Instruments Corporation	No plant on record	unverified^{[1, 2, 3]}
Fender Mexico (Ensenada)	1991–2015	Fender Japan, Ltd. (joint venture of Fender, Kanda Shokai, Yamano Gakki and FujiGen)	Fender Ensenada (Calle Huerta, Baja California)	unverified^{[1, 2, 3, 4, 5, 8]}
Fender Mexico (Ensenada)	2015–now	Fender Musical Instruments Corporation	Fender Ensenada (Calle Huerta, Baja California)	unverified^{[1, 2, 3, 8]}
Fender USA	1985–2015	Fender Japan, Ltd. (joint venture of Fender, Kanda Shokai, Yamano Gakki and FujiGen)	Fender Corona	unverified^{[1, 2, 3, 4, 5, 9]}
Fender USA	2015–now	Fender Musical Instruments Corporation	Fender Corona	unverified^{[1, 2, 3, 9]}

Other brands in the 2010s

Fender, year by year

1940s

1950s

1960s

1970s

1980s

1990s

2000s

2010s

2020s

Sources

Every numbered marker on this page points here: the document, its grade and the passages relied on. An era is computed, so it cites the facts it was derived from. A fact marked “no source” has no claim attached yet.

1
Fender Musical Instruments Corp, Form S-1/A (2012), accession 0001193125-12-298421graded primary
2
The End of the CBS Era: Inside the 1985 Fender Buyoutgraded community
3
Fender Musical Instruments Company Historygraded secondary
4
Fender Japangraded community
5
Fender Japan history (Fachblatt article, 1987)graded secondary
6
Fender Custom Shopgraded community
7
re: korean squires (forum thread)graded community
8
35 years of Fender Mexico: a timelinegraded secondary
9
Fender factoriesgraded community

See something wrong, or know a better source?